eCommerce JAMstack

Build lightning fast commerce websites with modern technology!

JAMstack is a great embodiment of the new way of designing and building modern websites. It essentially gets rid of the need of a server in favor of using APIs to do all the front and backend work.

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JAMstack to answer typical pain points of a commerce site

KISSMetrics study, claims that 40% of shoppers will abandon a website that takes longer than 3 seconds to load, while 47% expect a site to load in less than two.

That’s a huge problem for those eCommerce sites, that are almost entirely dependent on heavy backend databases.

Software development and technological advancement have made it easier to deliver services and goods more efficiently to the consumers. Technology changes almost on a daily basis, and as a result, retail innovators nowadays crave APIs that are extensible and responsive to their modular and ever-changing infrastructure.

The API-first approach is simply the delivery mechanism, modern architectural design consists of a patchwork of best-of-breed APIs, tools, and services to achieve flexibility and interoperability.

Adam Sturrock
Co-founder and VP Customer Success at Moltin

What’s the JAM in the stack?

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JAMstack - the dynamic to your static

Speed is everything in the world of eCommerce, especially during the peak sales seasons (Cyber Monday, Black Friday, Christmas, etc.). 

From development standpoint, it all boils down to caching and query optimization. The more and more searched for solution, especially for eCommerce where typically information doesn’t change often (think catalog details like product name, description, image, SKU, currency, etc.), are static sites that present dynamic information only when necessary, otherwise, making use of HTML sending information through HTTP(S), no server needed.

JAMstack takes care of all the instances where you need some dynamic rendering, like discount information, checkout process, payment, etc. where you would use JavaScript and APIs to do the work, be it custom-built or third party service plugged to your site.

What is JAMstack?

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