Open commerce architecture

Today's consumer's demand
Build a best-of-breed commerce architecture to power your business

What the heck is the Open Commerce Architecture?!

Technology constantly changes the face of commerce. This undeniable fact creates a great opportunity for retailers and developers alike to create the open commerce landscape that brings together only the best-of-breed set of commerce capabilities - from shopping carts, to payment gateways, inventory management systems, tax calculators, and more.

Through the Open Commerce Architecture that provides commerce technology in an open, and easy to use and access format, developers will drive force behind the next wave of retail innovation. 

The Open Commerce Architecture provides the freedom to implement, customize and scale the technology stack at a pace tailored to the needs of the individual business, rather than offering a generic packaged solution. This modular approach to commerce technology allows developers and technical decision makers to select any 3rd party solution that matches the unique business requirements.

Headless commerce

Some context as to why the Open Commerce Architecture is so relevant today:

The average modern consumer uses six touch points before buying an item. Each touch point is an opportunity to inspire consumers with product information or brand experiences. The smoother the transaction, the more chances the goods will land in the hands of the consumer.

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Omnichannel customer touch points
Omnichannel is now the new norm. It’s shaping the way consumers shop and how retailers map their journey. Consumers don’t want or expect to feel constrained. They may want to try a product out in a physical store, read reviews online and pay through their mobile wallet.

24/7 seamless customer journey is more than just providing individual access to your brand via multiple channels. Many interfaces customers use to interact with their favorite brands do not have 360-degree view of their customer. Customers expect frictionless road to buying. Slow-loading page, non-consistent and confusing digital channels or inept in-store customer service all have harmful impact on the shopping experience.

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"After pursuing omnichannel for almost a decade, over 85% of organizations have fragmented customer engagement channels, leading to inconsistent customer experience (CX)”

Olive Huang , Gartner
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Modern commerce...

Modern commerce is all about being there for the consumer in the right moment, allowing them to decide and purchase whenever they want, wherever they are, using whatever means best suits their situation.

Delivering great digital experiences is an essential strategy and business imperative. From a technology perspective, this is much easier said than done.
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...in a connected world

The digital aspect of retail should not be treated as a separate niche but instead, an integral part of it. The notion of connectivity has evolved throughout the years and software as an elemental part of a service needs to be well-defined, easy to use, and most importantly for any growing business, reusable across many platforms.

Open commerce is customer owned

Meeting consumer expectations of consistent and flexible shopping processes between and across channels is as important as providing unforgettable experiences. A customer expects to have access to the same inventory, product price or assortment regardless of how they interact with the brand.

A growing business needs the ability to combine technology and great experiences in a way that allows the brand to stand out. Encourage a wide range of consumers and at the same time keep one individual customer at the focal point of the moment of interaction.

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Technology is the gateway through which a modern customer typically interacts with a brand

Today’s market demands flexibility. Being innovative is the ability to adapt swiftly to the ever-changing behavior of consumer demands.

Independent applications developed in-house are expensive and hard to maintain. This is why more and more CIOs and CTOs are turning their gaze toward APIs that are much quicker to develop, cheaper to maintain, and much more flexible. 

APIs allow for the decoupling of data and provide exactly what’s currently needed, a service-oriented logic that can easily be broken down into individual services and then reused across multiple channels. This is the Open Commerce Architecture at its finest! Easily scalable services that can be plugged into any platform and displayed on any device at an incredible speed to market.

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Retail winners invest smartly

There’s no need to reinvent the wheel and demolish the existing infrastructure, especially if it was profitable, just for the sake of being innovative.

Drastic changes frustrate customers, especially if they break their routine or habitual behavior. Business must evolve and keep their customers in mind while doing so. 

Grow your business around your needs and the needs of your consumer base without compromising to match requirements dictated by complex technology or destroying your current platform. Headless and flexible APIs, an integral part of the Open Commerce Architecture, can be implemented seamlessly into any existing technology framework or deployed on any device. With the right API solution, you can bring to life any complex idea with an elegant and easy solution.

APIs explained

API features

APIs must-have features in any Open Commerce Architecture

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Events

Events are the way API communicates. These are all the changes that occur as a result of using a web page or application and allow you to send notifications to your applications and integrations in real-time. Events enhance the behaviour of a web page or web application with custom callbacks typically maintained by third-party users and developers, which allows for much more open and flexible approach to development: integrate with any third party software currently needed for business in a fast and hassle-free manner.

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Custom data

Some APIs allow you to create and manage custom data. This is extremely vital for Open Commerce Architecture, as it enables you to extend an existing or create a new resource, which means that you can grow your architecture in any direction needed.

Key benefits of the Open Commerce Architecture

Open Commerce Architecture is secure

moltin-experience

Agile APIs drive the digital business

Agile APIs stand behind every major digital strategy. Secure and stable APIs are the golden nugget of any industry.

That's why we created Moltin.

Moltin is helping to reinvent retail by giving innovators the ability to use the Open Commerce Architecture solutions to develop on top of existing commerce and corporate technologies. Unlike other platforms, it takes weeks, not months, to implement the APIs and solutions with Moltin, giving retailers the unique ability to turn new experiential ideas into reality and the flexibility to build fast, test quickly and adapt as necessary.

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What is Moltin?

Moltin is the leading commerce innovation engine powered by headless APIs. It enables you to create unique retail experiences for any device, channel or application. Built with simplicity and flexibility at the core, Moltin API-based microservices give you everything you need to enable fast development cycles and launch new applications to the market in a quick and hassle-free
manner. If you can imagine a commerce experience — in-store or online — Moltin is the fastest way to make it a reality.

Take a look at a sample Open Commerce Architecture of the mobile self-checkout experience that uses Moltin API to plug into a third party POS system, payment gateway and product inventory management platform to create a progressive web app allowing customers to follow a simple URL to scan and checkout a product on their mobile without having to wait in line.

Mobile self-checkout page
open commerce architecture

Moltin offers the opportunity to reinvent commerce

Use our APIs to provide a flexible approach to innovation and create cutting-edge new experiences. With Moltin, there is no need to change your existing platform. Our headless commerce approach means you can add capabilities to your existing commerce and corporate technology platform with minimal effort.

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Moltin gives your business freedom to reinvent without restraint

To complement its APIs, Moltin offers a wide variety of pre-built applications, SDKs and accelerators to help developers, retail business leaders and innovators quickly translate ideas and inspiration into customer-facing experiences.

To read more about open commerce and API-oriented retail solutions, download our Moltin API Commerce Trilogy

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experience-driven commerce ebook

eBook #1: Experience-driven commerce

The average modern consumer uses six touch points before buying an item. Whether it’s a social media platform or an interactive display, each one of these touch points is an opportunity to inspire consumers with product information or brand experiences. The smoother the transaction, the more chances the goods will land in the hands of the consumer.

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eBook #2: APIs and microservices

It is imperative to evaluate potential API candidates first, not just jump feet-first into any solution. A well-written API can provide some very important long-term benefits, but a hastily built one can harm the security of the entire framework and introduce major inconsistencies.

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eBook #3: APIs in practice

The retail industry has been turned on its head. Traditional retailers are struggling to adapt to online commerce while retaining their historic merchandising skills. Old and new sellers are on the alert for what Amazon does to their business. And even the newest online-only brands are learning that a physical presence still matters when trying to stand out in a crowded field.

Enter Moltin. As you will learn through this eBook, Moltin is helping to reinvent commerce by giving retailers the ability to innovate on top of existing commerce and corporate technologies. Unlike other platforms, it takes weeks, not months, to implement the APIs and solutions with Moltin, giving retailers the unique ability to turn new experiential ideas into reality and the flexibility to build fast, test quickly and adapt as necessary.

Let's build something amazing with Moltin

It always starts with a conversation.