Control, integrate and deliver custom content from one place, across all of your channels.

Content everywhere
Distribute content to all of your customers, anywhere, and display it however you like.
future-proof with our Content API
APIs that can deliver content to anything connected to the internet, now or in the future.
content API for developers
Built for developers
Infrastructure and maintenance is covered, so you’re free to focus on the rest of the project.
flexible content API
Extend the platform to meet data structure requirements for any use case.

Introducing Flows

Flows in 2 simple steps

1. Define your schema.
Create Flows and Flow Fields.
2. Use it!
CRUD access to your data structure. Create new entries, update existing ones, read entries and delete them.

Moltin talks custom data

Join Jonathan and Jamie as they discuss how you can leverage custom data to extend Moltin and enhance your commerce applications and backend integrations.



Build brand new resource schemas for your store from our backend. Choose from the range of field types to assemble and structure your data to match your needs.

Create content blocks
If you’re looking for a lightweight way to enable non-technical members of your team update specific content areas within your application, leverage Flows to create simple, manageable content blocks.
Create a simple blog
Need to spin up a simple blog and don’t have the time to integrate another blog provider or system? Define your own blog schema directly from Moltin and move faster.
Create a wishlist
Create a wide range of commerce functionality that does not exist out of the box like wishlists and personalization.
Store anything
Most APIs and ecommerce platforms are incredibly rigid in terms of what data they allow you to store which makes then extremely inflexible. We realise the value of this data and enable you to store anything.
Extend resources


Easily build on top of the data schema for existing resources to meet your use cases unique requirements and enable seamless integrations with third-party providers.

Adapt your product schema
Tailor your product schema to match your catalog's data, enable fine-grained SEO controls, set flags and more.
Enhance your customer profile
Need to add more customer-specific information to aid your personalization efforts? No problem, Flows has you covered!
Extend the order schema
Enable seamless integration with order tracking, fulfillment process and other downstream providers.
Unleash your imagination
We’re always surprised by the new and innovative ways in which our customers use Flows, therefore Flows is supported on the majority of our core resources.
Screenshot 2019-05-03 at 10.20.39


Once you’ve got your resource schema defined, relate your resources together to enable richer use cases and integrations.

Link new resources
Link a newly created wishlist schema to core product and customer resources.
Integrate and snapshot
Take data from third-party providers and store it directly inside a custom flow for fast and simple reference-ability.

Structured data

Moltin provides more than your typical key-value pairs when it comes to storing custom data. With multiple field types and out of the box validation you can roll out your schema to meet the needs of your eCommerce project, fast.

Titles, names, descriptions
Times, opening hours, dates
ID, counts, quantities
1-to-1 link between resources
Rating, distance, percentages
Images, videos, PDFs etc.
True or false, yes or no, 1 or 0
Link 1-to-many resources


Flows is one of our addon services that you can add to your self-serve plan and is included with enterprise plans. Flows pricing scales with your revenue as we find that when customers use more of Flows, they ultimately sell more thanks to this incredibly powerful and flexible functionality.

View pricing
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Talk to a Moltin expert
For product inquiries or to chat to a member of our team directly, send us an email and we'll get back to you. Contact us

Let's build something amazing with Moltin

It always starts with a conversation.