eBook: Experience-driven commerce

Although the multichannel world we now live in is changing the way we carry out day-to-day activities, one thing remains unchanged — retail. It’s still all about making sure products land in the hands of the right customers, at the right time, at the right price.

The average modern consumer uses six touch points before buying an item.1 Whether it’s a social media platform or an interactive display, each one of these touch points is an opportunity to inspire consumers with product information or brand experiences. The smoother the transaction, the more chances the goods will land in the hands of the consumer. Read More

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