Software development firm providing services for companies seeking to expand their technical capabilities into emerging internet technologies.
Moxie Group is a software development firm that provides services for companies seeking to expand their technical capabilities into emerging internet technologies. They recently took on a full website build for a new outdoors business to create a smooth, informative shopping experience using Moltin.
Market:
Industry: Software Development
When Moxie Group was approached by their client to build the eCommerce store for their new outdoors business, they were told they wanted to do something different, with a different plan and a different way to get to market and serve their customers. They not only wanted to excel in customer service but also in the way they represent their products, the product research and testing that goes into every item in their catalog and the finer details behind each product to really help customers shop by finding the best product for their needs as easily as possible.
They knew they didn’t want to use a traditional eCommerce platform and just ‘get a store online’. They wanted to do something that would let them manifest different ideas in a custom way.
With such a new and unique vision for a company in this industry, they needed to find a technology that fit their customizable bill.
Some of the most important items that Moxie Group had to consider through the tool they chose were:
After considering the more traditional eCommerce platforms that were all ruled out early due to inability to support the depth and breadth of the product catalog and complex business requirements and restrictions, they decided that rather than settle for one monolithic platform where they would have to settle for ‘ok’ features, they would go for a best-of-breed approach.
The client’s Director of Digital and Technology understood that no one company can be the best at everything and so wanted to pick world-class tools for each component they required and bring them altogether. They knew building their own orchestration layer would be costly and timely and so needed to find a solution that would potentially provide that layer for them as they had a tight go-to-market deadline. And that’s when they discovered Moltin.
Moltin (used for the product, cart and checkout functionality) also became the “glue” between each of their chosen tools (including GroupBy for search, Contentful for content management and Salsify for product experience) and orchestrated them to work in sync while still allowing each tool to be used natively.